If you need more pictures or angles let me know. ![]() Please ask any and all questions and I will answer promptly. If the bidding gets over $6,000 I will throw in a new set of LOOK KEO Carbon Blade pedals! The frame on paper is worth well over $7,500 but being its signed and the number#2 bike the real value is limitless to the right person. It is a once in a lifetime chance to own one of the finest bike in the world. This is for FRAME SET only! But the frame includes the ZED cranks which are the best cranks you'll ever use. The frame alone is one of the most sought after frames but what makes this EXTRA special is it is a 25th Anniversary Edition and even more importantly it is the#002 bike made! So where is the#001 bike? It sits in the LOOK museum in France! To top it off it is signed by one of the most prolific cyclist of all-time. Integrated c-stem, and as light and quick yet comfortable as they get. more LOOK 695 carbon road bike which is one of the most unbelievably engineered bikes you will see. Signed by Greg Lemond! 002 Bike! Rarest of Rare! You are looking at one of the more special bikes money can buy. Not every Look bicycle is painted with Mondrian’s abstract design, but perhaps it should be.LOOK 695 25th Anniversary Ed. ![]() Since that fateful meeting in ‘83, the French company has adorned its bikes, pedals, and other accessories with those iconic primary color squares. Even before then, La Vie Claire left its role as title sponsor in 1988 and the iconic Mondrian look went away in 1990 under the final years of sponsorship with Toshiba.įortunately, De Stijl lives on in the world of cycling, thanks to Look. Tapie gleefully filled each square of the jersey’s design with a different sponsor.ĭespite the team’s two Tour de France victories - one being Greg LeMond’s memorable win in 1986 - a Giro d’Italia win, and numerous other race wins, it left the peloton in 1991. In the professional peloton of the 1980s, the bold primary colors stood out. Photo: Mario Badilla | Flickr Creative CommonsĪnd what a style it was. Mondrian’s own movement, a collective of like-minded Dutch artists, became known as De Stijl (The Style).Īn example of Mondrian's iconic artwork. Plus, it was in the City of Lights where he produced his iconic work, influenced by the avant-garde Cubist movement that blossomed in Paris in the early 20th Century. It was fitting because although Mondrian was Dutch by birth, he spent a little more than 30 years of his life living in Paris. Pedals, frames, and every other accessory were quickly colored red, yellow, and blue. Keen for marketing opportunities, Tapie revamped the 32-year-old company’s identity to match La Vie Claire’s Mondrian colors. And it just so happened that Tapie also owned French company Look, which was pleased to supply its novel clipless pedals and carbon fiber frames.īernard Hinault, wearing pink as leader of the Giro d'Italia. Its riders were some of the first to train using heart rate monitors. ![]() This led Hinault to La Vie Claire.Ĭontrary to the tradition-bound Renault team, La Vie Claire drew on technology to help it become the dominant team of the era. Instead, upstart teammate Laurent Fignon carried the mantle for the Renault team, accelerating the fall-out Hinault had with team boss Cyrille Guimard. Though the four-time Tour de France champion won the Vuelta a Espana that spring, he aggravated his knee tendonitis and could not start the Tour. A new start on a new team suited French cycling legend, Bernard Hinault. The colors lent an innovative look to the team, one very fitting for the mid-’80s. “It was genius,” Kochli said in “Slaying the Badger.” Legend has it that a student in the meeting suggested adopting Mondrian’s primary colors, seen in his “Composition with Red Blue and Yellow” work. “No, no – cyclists don’t wear black jerseys,” team manager Paul Kochli said. According to the book “Slaying the Badger,” a prominent designer first suggested the team wear black kits, inspired by the dominant New Zealand All Blacks rugby team. But how did Piet Mondrian’s famous art come to represent French cycling?įrench businessman Bernard Tapie and Swiss team director Paul Kochli founded the team in 1984 with the health-food store La Vie Claire as title sponsor. ![]() These are not only the colors of Look bicycles, but also the colors of cycling’s original super-team, La Vie Claire. We’re talking about the primary red, blue, and yellow colors, arranged in elegant squares with black lines, that define Look bicycles. What happens when you combine an eccentric businessman, France’s greatest cyclist, and an abstract Dutch artist from the turn of the century? The unexpected result is arguably cycling’s most iconic livery.
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